Risk perception is a research area that focuses on how individuals perceive and evaluate risks in various contexts, such as health, environment, technology, and finance. Researchers in this field study the factors that influence how people perceive and respond to different types of risks, including cognitive, emotional, social, cultural, and demographic factors. Understanding risk perception is important for enhancing risk communication, decision-making, and public policy related to risk management and mitigation strategies. This research area often involves interdisciplinary approaches, drawing on insights from psychology, sociology, communication, economics, and other social sciences.